Checkout Flow Redesign

This project involved a complete redesign of the checkout flow for a major e-commerce platform. The goal was to reduce cart abandonment and increase conversion rates through improved UX and performance optimization.

I led the end-to-end design process, from user research and competitive analysis through wireframing, prototyping, and A/B testing. The project also involved significant frontend development work to ensure the final implementation matched the design vision.

Key innovations included a single-page checkout experience, smart form validation, and express checkout options for returning customers.